This week I started a Digital Marketing Course with http://www.wearesquared.com. According to the site “Squared exists to empower today’s and tomorrow’s leaders to drive the industry [r]evolution.”
I must confess…being a Digital Che Guevara sounds pretty cool.
Hence, I have started the journey which will allow me to shape the digital landscape and be part of the digital revolution.
In my LinkedIn profile I write that:
I find myself in an age that has seen no parallel in innovation since the invention of the press by Gutenberg in the 15th century (1440) and the Industrial Revolution in the 18th century.
Therefore some of today’s work methodologies, processes, corporate culture, are inadequate for the digital information economy.
As such I have positioned myself within this exciting future landscape and I am now seeking positions as a a Digital Marketing Executive/ Manager or Strategist.
Hence, when I found out, interestingly enough, via a LinkedIn ad, that Google in partnership with Home Learning College were going to be offering a Digital Marketing Course, endorsed by the IPA, taught online over 6 months, featuring expert guest speakers. I couldn’t contain my excitement. I simply had to jump at the chance. The objective is to obtain the Certificate in Digital Marketing (equivalent to postgrad level or QCF level 6-7). This will be my carbine of choice, with which I will revolutionise the digital landscape and cement my digital career manifesto.
The first online lecture is actually next week Tuesday the 5th of November.
This week so far we were given access to the Virtual Learning Campus (VLC – our training ground) and had an online induction, to familiarise us with the terrain. All the guerrillas were roaring to go, I included. It was a real fun, interactive session, setting the expectations for what is yet to come, where we could interact with the comandantes: Chris Perks (Head Honcho) , Nick Watt and Aidan Carroll (Fbulous Trio).
The course hasn’t even started but my learning has commenced in earnest.
For example, after having watched a brilliant video – From ad Men to Math Men – by Mediative (Canadian Digital Company) I found out that there is a Digital Eldorado. This being a contextualised consumer. A consumer now can be tracked , with cookies not those favoured by the Cookie Monster, but those courtesy of Lou Montulli, on their customer journeys from awareness to purchase intent. Along that journey, geographical data and “intent to purchase data” is compiled, transforming a mere web surfer into a contextualised consumer. This allows marketers to define the value of all the stops along that journey whilst also allowing for very targeted ad serving, at crucial points as a consumer surfs the web. An Voila Digital Eldorado. Pure marketing gold. However, privacy issues, filter bubbles, is a whole new discussion as tackled by Eli Parsiser in a Ted Talk, which I watched via the VLC.
The archived material and video lectures within the VLC are amazing. There are so many to mention. Watched a brilliant lecture by Neil Perkin, one of the guest speakers at Squared Online. The take-aways were immense. His talk was Changes in technology and behaviour and the impact of change in Digital. One word sums it up: Caramba!
He covered several themes one of them being that ” Ideas come from everywhere”. Quoting Steven Johnson, Where Good Ideas Come From: The Seven Patterns of Innovation, ” ideas are networks rather than being single identities”… “the great driver of innovation is the inter-connectivity between humans facilitated by the internet”. In a interconnected world “companies need to think not only of the physical but also of the virtual space where ideas collide” . Neil, quoting Jacques Bughin and Michael Chui paper The rise of the networked enterprise: Web 2.0 finds its payday, put forward that networked enterprises that connect the internal efforts of employees via collaborative Web 2.0 technologies whilst also simultaneously connecting to other organisations, customers, partners, and suppliers have profit margins higher than those of companies using the Web in more limited ways.
Brian Solis, would concur positing that we live in a “social economy; a human network that it is stitched together by emotions and activated through empathy. defined by meaningful experiences.”
There has been so much more. Sharing it all would involve writing a much longer blog post.
My journey has only began with Squared. However, my digital mind has already been expanded.
Looking forward to the next six months and getting to know the other Square guerrillas , the digital comandantes of the future. If any of you or any of the Square comandantes are reading this.
I salute you!
Bienvenidos a la Revolucion.
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Wishing you great success