Help! How to write a sales letter? Part 4

April 25, 2012

Establishing your Credibility You have to consider that if you are not already known, when people arrive to your site they have most probably never heard of you. Thus, the first point to take on board is: before you sell to your visitors, you need to establish the reasons why your reader should feel comfortable […]

Read the full article →

Help! How to write a sales letter? Part 3

June 7, 2010

Create the problem From the very start of your sales letter, it should be clear what problem your service or product will solve for your customers. The sooner the reader can identify with the problem being written about, whilst being made aware that a solution is being offered the better.  Hence, the importance of a […]

Read the full article →

Help! How to write a sales letter? Part 2

May 20, 2010

The Headline The headline  of your sales letter is the most important components to consider. These are the first things your readers will see, and as such is crucial in hooking their interest in order to command  their attention… get them intrigued… curious… as they are guided along the sales letter. A headline can impact […]

Read the full article →

Help! How to write a sales letter? Part 1

April 20, 2010

So, you have a product for sale?  Well done for getting to this point. However, your next challenge is to have a sales letter. No need to panic. Why not?

Read the full article →

Your own in-built “goal radar system” – RAS

April 7, 2010

As we bring into our conscious awareness that which we seek, we engage or own internal filter, known as the Reticular Activator System (RAS). The term “Reticular Activator” comes from the name given to the part of the brain primarily responsible for arousal and motivation in animals (including humans). It’s called the “reticular formation” and […]

Read the full article →

Magical bridge

March 31, 2010

The magical bridge between you and all what you desire is your awareness. The first thing you must do in order to make it real anything that currently does not exist within your realm of possibility is to bring it into your awareness. As humans, normally, we are concerned with enriching our internal and external […]

Read the full article →